Tbt Alzheimer | ABRAz

More than 40 million people suffer from memory loss due to Alzheimer's disease, while over 400 million others share their memories through the #tbt hashtag. Our goal is to reframe #tbt by associating it with the disease. Every Thursday on Instagram, we send a message to those who want to participate, inviting them to use our text as a subtitle for any #tbt photo. Those who post receive a custom post declaring them as Memory Givers. Our profile (@tbtalz) serves as an information channel, and we are also creating a website where families can create and download personalized videos with photos of their loved ones to preserve their memories. This concept won a bronze award at the Festival of Creative Club of Paraná and was also featured in the Creative Club Yearbook in the digital category in Rio de Janeiro.

THE OFFICIAL HASHTAG AGAINST #ALZHEIMERS.

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All Memory Givers.
We made personalized materials for each person with the phrase: I am a giver.

We created posts to promote the project among celebrities, and we were fortunate to receive the support and participation of singer Salgadinho, actress and model Mari Alexandre, presenter Bruna Calmon, and influencer and model Camila Coelho. In the materials we developed, we requested the #tbt photos of several famous people.

CREATIVE TEAM:
COPYWRITER: RODRIGUINHO CAMARGO
ART DIRECTOR: DANIEL MOTA

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