Letrix Project | Publishing Company Positivo

We have developed a series of targeted advertisements for Editora Positivo's Letrix learning program. These ads feature some of the most complex words in the Portuguese language, creating similar difficulties for readers as illiterate children face when attempting to read even simple words like 'cat' or 'ball'.

The words are:
Pneumoultramicroscopicossilicovulcanoconiótico - illness caused by inhaling volcanic ash.
Oftalmotorrinolaringologista - Specialist in diseases of the eyes, ears, nose and throat.
Piperidinoetoxicarbometoxibenzofenona -  Substance present in medicines.
GETZ ADVERTISNG
CREATIVE TEAM:
COPYWRITER: RODRIGUINHO CAMARGO
ART DIRECTOR: DIOGO DIAS
CREATIVE DIRECTOR: MARCELO SACRAMENTO

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